Barnardo’s
Melanie was the writer and art director for 'Life Story' when she worked for Bartle Bogle Hegarty in London. This is the most successful Barnardo’s campaign to date, increasing donations by £2million and volunteering applications nationwide by 50% during the recession, with an estimated return to society of £24 million.
Sir John Hegarty on Barnardo’s
Awards:
D&AD Awards 2012 - Yellow Pencil: TV Commercials 61-120 seconds
Cannes 2012 - Silver: Film Lions - Fundraising & Appeals
Cannes 2012 - Shortlist: Film Craft Lions - Script
British Arrows 2012 - Best New Creative Team
British Arrows 2012 - Gold: Best Charity Film
British Arrows 2012 - Silver: Best Over 30" up to 60" Film
British Arrows 2012 - Silver: Best Over 60" up to 90" Film
Creative Circle 2012 - Gold: Best Charity Film
Kinsale Shark
Credits
ECD: Nick Gill
Creatives: Melanie Lynch/ Rory Hall
Director: Ringan Ledwidge
Producer: Davud Karboussian
Assistant Producer: Zak Razvi
Team Manager: Charlotte Bowden
Team Leader: Helen James
Production Company: Rattling Stick
Producer: Sally Humphries
DoP: Theo Garland
Post Production: The Mill
Editing House: Work Post
Sound: Wave
Photographer: Mark Stenning